Fishing companies and fish processing companies operate in a complex economic and ecological environment. The management of fishing companies must deal with all the usual economic uncertainty as any other company, but in addition it must take into account a very complex ecological system which affects catch and quality of catch. Fish processing managers must deal with a highly perishable product, which is sold both on domestic and international markets. According to the FAO about 50% of all processed catch is sold through international trade so understanding of foreign trade and marketing is vital for any manager of a fishing company.
The specialist course on Management of Fisheries Companies and Marketing is aimed at training people to be able to become managers of a diverse fishing and fish processing companies.
Aim:
The main course material is based on traditional business theories that are introduced with special emphasis on applied problems related to
fisheries. Students will learn the basic concepts and principles of profitability assessment of projects and feasibility studies. During the course the students develop themselves an
Excel/spreadsheet model including measures of profitability assessment. Fisheries, aquaculture and problems associated to fisheries and aquaculture in developing countries are discussed and compared
with operations in Iceland. Case studies will be used as a base for discussion and comparison to highlight the characteristics of different fisheries sectors.
Fish processing and quality management is explained from the viewpoint of the regulatory conditions. The service that is essential to fishery companies will be introduced and discussed. Finally
markets and distribution of seafood are introduced and discussed. The group will visit selected companies as part of assignments.
Objectives:
1. To give an overview of the basic theory in corporate management and finance.
2. To provide students with a comprehensive understanding of the day-to-day operation of fishing enterprises, from harvesting of fish to marketing of seafood products.
3. To train students in using their own problem solving skills to find solutions to actual problems in operations of fishing enterprises.
The main topics are:
Introduction to databases and the use of spreadsheet (e.g. Excel) (2 days)
Accounting, Finance and Management (14 days)
Management and Leadership (4 days)
Operations management in Fisheries (9 days)
Optimizing marketing chain of seafood products (6 days)
Project Cycle Management (1 day)
